Thoughts on design, product, and building things that matter.
When I started building a design system for a multi-product platform, I quickly learned that getting teams to adopt it was harder than building it. Here's how we hit 85% adoption.
Our onboarding flow was hemorrhaging users. The data was brutal: only 33% completed setup. Here's how we reduced drop-off by 43% without adding a single new feature.
I've been the solo designer, part of an agency team, and the entire design department. Each taught me something completely different about what actually matters in product design.
We built a technically comprehensive analytics dashboard that users hated. Turns out, showing all the data isn't the same as showing useful data. Here's how we fixed it.
My team was paralyzed by perfectionism. Features sat in design limbo for months. Here's how we reduced design-to-launch time by 65% without sacrificing quality.
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