In 2019, I was part of a dynamic four-person team tasked with creating a cutting-edge e-commerce platform for Bielenda, one of Poland’s leading beauty brands. My key responsibility was designing the product catalog and single product pages – the heart of the customer experience. These pages were crafted to not only showcase the brand’s extensive product range but also to tell a compelling story about each product’s purpose, benefits, and unique ingredients.
I reimagined how customers interact with beauty products online by creating a structured and intuitive product presentation. Each product was divided into five essential sections: description, ingredients, application, effect, and purpose. To further enhance usability, I introduced custom iconography that guided users effortlessly through the content. Advanced filtering and sorting options allowed customers to find exactly what they needed with ease, transforming browsing into a seamless and enjoyable journey.
This project blended creativity and functionality, delivering a visually stunning and user-friendly platform that elevated Bielenda’s online presence.
