In 2018 I participated in a contest created by one of the biggest polish banks. The task was to design an annual corporate social responsibility report (CSR).
I was in a team with the web developer. We decided to create a website with gamification. We want to increase the time, that users will spend on the website and memorize content. The main idea of our team was to use collectible #hashtags with a bold, thick font.
Gamification has a second advantage – helping people. The fun thing is that users have to click on those hashtags to collect points. Points are a representation of money that will be donated by the organization for a noble goal.